Perseverance: It's Worth It

The path of least resistance seems to be the preferred path for so many people. When things get hard or are not what we expected, we seem to give up quite easily. Running your own business is no exception. 

For some strange reason, there are people who have this idea that running your own business is easy and glamorous. However, if it were easy, everyone would be doing it, right? The truth is, as rewarding as running your own business is in whatever industry, it takes hard work, ownership, perspective, humility, and confidence. There are so many ups and downs that come about from season to season. We wanted to share a bit of our journey and what we learned about this exact topic. 

A litter over a year ago, we were sitting around our kitchen table really questioning what we were doing with Highlo. We had spend the three years prior building Highlo into a full-time business, but at that moment work was slow, taxes were due, it was mud season in Park City (which means just nasty weather), and we were discouraged because we were not where we thought we “should be”. It felt like things were all over the place and nowhere at the same time. It was definitely a confusing time where we were questioning it all. 

Somewhere in the midst of our pity party, we had a ‘Wait! What are we doing here?’ moment. WE LOVE RUNNING OUR OWN BUSINESS.

We took a step back and realized that we needed to take complete ownership of what Highlo is, what our goals were and are, and the steps to take to reach those goals. We honestly evaluated every aspect of Highlo to see what was working and what wasn’t. We dove into the nitty gritty of everything and really assessed what needed to stay and what needed to change in order to reach the goals that we had (and have) for Highlo. From there we ranked those things in terms of priority so that we could address them systemically starting with the highest priority. We tackled each thing one by one.

Looking back on that time, we are so glad and thankful we didn’t throw in the towel just because things were confusing and hard. It definitely was a ‘growing pain’ season, but since, we have stepped into the most fruitful and thriving seasons with our business (and each season keeps getting better!) 

That whole experience taught us the value of persevering in running your own business - of put one foot in front of the other even when everything seems to be going against you or you feel lost. With each step we learned and grew as business partners, in how to steward a business well, and as designers. But the biggest thing that changed was our mindsets. With persevering a mental and emotional strength and resilience is forged that brings about confidence, and that confidence is invaluable in knowing there is a light at the end of each tunnel as you continue on your journey.

If have ever been in such a moment or are in one now where you’re struggling, things seem “just too hard,” you’re not “feelin’ it,” or it’s just not working as you imagined, we want to encourage to stop, take a breath, take a step back, gain some perspective, and press on one step at a time. It may not be the most pleasant thing, but at the end of it, you will come out mentally and emotionally stronger, more resilient, and more confident.