Why We Made the Switch


A website is such a crucial element of any brand. If done well and correctly, you’ve instantly up-ed your credibility, but if it’s tossed together any which way, you’re definitely hindering your potential. Think of it this way - a website is a digital storefront and store, and it’s a platform visitors can use to dive a bit deeper into a brand. Think about the impact and impression any physical storefront and store has had on you as you pass or enter. 

Is it visually appealing? Have you written it off at first glance or are you drawn in? Is it easy to navigate? Are things readily available or do you have to go search them out? Is it designed well or really confusing?

These are just some of the things to ponder when designing a website. Now, this posted isn’t going to be soley about website design. Instead, we want to share our experiences and thoughts when it comes to “traditional” multi-page site versus a one page website and why we, as a small business, made the switch from the former to the latter.

01. Scrolling Behavior
Since the mass proliferation of the “smart” phone, people sit and scroll through social media, news, email, texts, websites, etc. at any given point and any given time throughout the day. This has habitualized (if that’s a word) scrolling and has made it a default behavioral pattern. 

Enter the one pager. We have found that we are able to get more important information in front of more visitors with this approach. When we had our more traditional site, our analytics showed our home page was where most of our visitors spent their time. So when we were redesigning our website, we decided to bring the important content from other pages not being viewed, such as our work and studio pages, to where our visitors were/are, and it has been working very well for us. This also allow us to now to guide the experience so our visitors get a more holistic view of Highlo. We are leveraging the prevailing behavioral pattern of automatically scrolling. Thanks smart phones and social media.

02. What about SEO?
One of the major worries about one pagers is the drop in SEO because of a lack of content. We honestly haven’t found a drop in our SEO, and a lot of that is due to the fact that we do have individual pages for each project as well as this here blog that provides plenty content to pull keywords from. So if you’re thinking about one page site, we would recommend linking additional content heavy pages that can be reached within the various sections of your landing page.

03. Simplicity
Due to our ever shortening attention spans, we have designed our site so that all the information is made readily available. Our mantra regarding our site is to design it to be intuitive and easily accessible, and we love how simple and straightforward this site is. 

For us, a one pager website has been awesome because we are a small studio and it suits us. It’s easy and simple to maintain from our end, and it’s easy and simple to navigate for our visitors with there being the option to dive a little deeper into some our work and blog.

With that, we’re not saying this is the only way to do it. We just found that this has worked best for us, and we’re going to continue refining our site.

We’d love to hear your thoughts on one pager websites.

Design it to be intuitive and easily accessible.