What is your brand's vision?
Who is your target audience and what demographic do you envision reaching?
Who are your biggest competitors?
What brands do you find aspirational (inside and outside your brand's industry) and why?
If your brand were a person, what would they be like?
What does your brand promise to deliver?
What brand voice do you want to have?
- Character - Tone - Voice
Is there a tagline connected to the brand?
Are there colors associated with the brand?
Current graphic design needs?
i.e.: logo, business cards, marketing materials, etc.
Timeline of graphic design needs?