Branding & Design Studio
Can you give a brief overview of your business?
Why did you get into this business?
Where do you see your business in 1 year? 3 years?
What is your brand's vision?
Who is your target audience and what demographic do you envision reaching?
Can you describe your typical customer / client?
Gender, Age, Income, Location, Values, etc
Pretend your audience is one person and use at least one paragraph to describe them in detail. For example, what kind of house do they live in? Where do they shop? What do they wear? What kind of music do they listen to?
Why will your people be drawn to your business?
Who are your biggest competitors and What makes you stand out from your current competitors?
What brands do you find aspirational (inside and outside your brand's industry) and why?
If your brand were a person, what would they be like?
What does your brand promise to deliver?
What brand voice do you want to have?
- Character - Tone - Voice
Is there a tagline connected to the brand?
Are there colors associated with the brand?
Current graphic design needs?
i.e.: logo, business cards, marketing materials, etc.
Timeline of graphic design needs?